About me

For the past 5 years, I've been designing products across AI, Fintech, and Travel, helping early-stage teams turn ambitious ideas into experiences that feel effortless and trustworthy.

I've been the first designer at multiple startups, owning everything from UX to brand. Whether simplifying how people invest, making flight discovery more intuitive, or helping users navigate AI-driven tools, my focus has always been the same: making complex things feel obvious.

How I Work

I start by mapping where things break. Before I design the happy path, I need to understand where users will get lost, what the system can't handle, and where trust is most fragile. That's usually where the real design problem lives.

From there, I untangle. I define flows, build design languages, and stress-test decisions against edge cases, not just ideal ones. I think in systems because products that don't scale from the start rarely catch up later.

I design fast, but I sweat the details that make experiences feel calm. The micro-interactions, the empty states, the error messages nobody wants to write — those are the moments that separate products people tolerate from ones they trust.

Beyond the work

When I'm not designing, I'm writing, building small side projects, or pulling apart products I admire to understand what makes them feel inevitable.